Costco Vs Titleist

So first off let me apologize for how much this blog has sucked over the last month. I have hardly had time for any golf. I took a new position in my company and between my wife and I we havent been at home together in the last 4 weekends. Its been crazy. Again I hope to be better. If all goes to plan I will put out a podcast before I go on vacation!

 

Now to get back to the good juicy golf news! Over the last 7-8 months the big golf ball news has been the Costco Kirkland Signature AKA the K-Sig. It was released for $15.00/dzn. When a price like that comes across it grabs some attention. Then when you say it is a urethane covered 4 piece ball ,It REALLY grabs attention. The K-Sig sold out within hours in most places. I tried to get some but I couldnt. From everything I read they were incredible. It was on par with any other tour ball. It grew into this huge thing. It actually became comical in some places.

A couple of websites did some digging and found out the K-Sig was a Euro golf ball named the Quattro. Essentially it was a bunch of overruns stamped with the K-Sig logo. When they were cut open they looked like every other tour ball. The big difference was price. At this point Titleist decided to go on the offensive. They started getting all their paid spokespeople to start dropping subtle hints that the K-Sig was an inferior ball. They started saying you didnt know the consistency between balls. One could be great another could be terrible. If you ever needed more proof that Titleist didnt want the the golf ball market shaken this was it.

We all know that Titleist makes a ton of money by claiming to be the number one ball on tour. They also pay a ton of money to get that title. They also throw a lot of money at the marketing of the Pro V1 and the Pro V1x. Ill be honest it works. If I go to the course and I asked most people what golf ball they would play if money were no issue most would say the Pro V1. Now imagine if I told that same person they could get the same performance of the Pro V1 at $15.00/dzn. What would their reaction be? More than likely they would go buy those. If they were currently playing a Pro V1 they would probably cry then go buy the cheaper golf ball. No one blames Titleist for protecting their cash cow.

That led us to a few days ago. Titleist sued Costco for a couple of patent infringements. This is a great case of irony because for every Pro V1 Titleist sells they owe about a dollar to Bridgestone for… patent infringements (Notice how the cost of a dzn Pro V1 has gone up about 5 bucks?). The biggest part of the lawsuit is the part of the K-Sig agreement where they say “(The products) meet or exceed the quality standards of the leading nationals brands”. Titleist is using some data that shows the cover of the K-Sig gets torn up easier. Anyone who knows golf balls knows that just means a softer cover. There could be a performance reason for the softer cover. This isnt a quality issue. They seem to really be grasping for straws.

As full disclosure, I dont play the Pro V1. Its way too expensive. I have gotten better performance out of much less expensive golf balls. The Pro V1 and the Pro V1x is shorter by about 5 yards for me than other balls. If you like the Pro V1 more power to you.

 

About Robert Malvaez

Based out of Dallas TX, Robert has a year round golf season which can severely cut down the time he spends with his wife and two (Fur) kids, Dobby and Molly.

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